Marketing strategy and automating those strategies in a repeatable process is where I excel. With some 20+ years in the high tech B2B industry, I get it when it comes to strategizing and executing marketing programs and tactics that create leads for the top of the funnel and establish thought leadership. It’s this experience I use to mentor and guide the next generation of B2B marketers which I truly enjoy.
I pride myself on a creating holistic approach to multi-channel marketing that is relevant for today’s digital and traditional marketing challenges. This is why I have adopted HubSpot’s software platform as my go to marketing tool. If you want to tap into my experience and gain a high-level perspective on marketing and/or centralize and automate your marketing activities, let’s talk.
Neela ParsnaniPartner & Consultant
Corporate communications, public relations, marketing strategy and agency management are where I have placed my hat while working for several fast-paced technology upstarts.
Over the past 10 years, I have managed agencies for various marketing projects and on-going programs—this gives me a realistic perspective on what the client expects from its third party creative resources. I understand how important it is to manage C-level expectations as well as keeping an agency on target when it comes to projects and budgets.
I have developed a passion to motivate people through communications. In particular, my experience in developing communication strategies for merger & acquisitions has been and still is very gratifying, because communication is so integral not only to the success or failure of the deal but also the ensuing integration and unification that follows.
As part of the VBC team I make sure the job gets done and that projects are managed without a hitch.
Caroline St-OngeVideo Animator
Video animation is my forte. I excel at creating videos that drive inbound visits which inform and help visitors gain valuable information during their decision making process. Over the years I have continuously fine-tuned and expanded my videography skill sets by adopting new techniques that optimize video clicks by understanding how the video content I create is used in multiple channels, inbound marketing strategies as well as in marketing platforms such as HubSpot.
I pride myself on creating videos that will have a positive impact on your customers and your brand. If you have a complex business or product to explain, or if you want to set yourself ahead of the competition and attract the right prospects, let’s talk.
We select and execute on the right tactics to get the fastest results and most ROI
We establish foolproof programs that our clients’ own in-house teams can learn and follow
We create compelling content earning trust for our clients’ brands and cutting through the competitive noise
We take the guesswork out of HubSpot onboarding and we manage that journey for you
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VBC gave us great insight into the structure of our marketing approach proposed in our business plan. Their perspective validated some of our thinking and helped us hone a new focus, giving us much more confidence as we approach investors.
The VBC team brought a breadth of experience that helps us map out Soaq’s marketing activities from beta stage, pre-launch, launch and beyond. I highly recommend VBC’s services to any company trying to launch a product. They delivered exactly what I needed to help my team move forward!
Steve Gregory, President, IsaiX Technologies Inc. and Soaq.co
We needed a more efficient way to manage leads, understand marketing performance metrics, plan forecasts and communicate to our partners and leadership team a clear direction for future marketing strategies based on past performance. We knew HubSpot was the answer and VBC’s know-how ensured a successful onboarding on this platform.
Louis Dore, Director of Sales & Marketing, Zerospam