Outsourced Marketing Director

Our services are uniquely tailored to each and every client. We provide the strategy, oversight, and also the implementation support needed in areas where your in-house resources are lacking.

We Equip Tech Companies With Strategy and Vision

Head count, digital spend, marketing tool spend, content spend, influencer marketing, analyst spend. It costs money to draw in leads and build brands. Spending is an art, be it directed or multimodal, and your marketing strategy cannot be undermined by the lack of budget.

As your Fractional Director of Marketing, we’ll be your trusted adviser drawing on our experience with working with all types of marketing budgets and strategies. We’ll guide you, making sure that monies are shrewdly spent and commensurate to your business and marketing goals.

Launches are complex, cross-functional projects backed by solid messaging, ready-to-execute lead generation and influencer outreach programs. Small B2B tech companies don’t always have a product marketing resource within the Marcomm team.

Having a mastery of marketing processes, VBC can step in to properly plan, budget and execute your product launches so that you’ll hit the ground running quickly and keep your product and company top of mind.

Social Media & Influencer Engagement

A well-rounded social strategy is designed to establish trust, manage reputation, generate brand exposure and obtain visibility & critical acclaim with customers, media, analysts, bloggers and online influencers.

We strive to create genuine engagement with the people that matter – whether it is a potential client or someone who can persuade them that you have something they need.

Content is the fuel that powers your marketing engine and connects your customers’ needs to your business goals. VBC helps translate your thoughts into words and images at each step of lead nurturing and engagement process – from your website optimization, to your blog, email campaigns, newsletters, ads and other collateral pieces.

Team work discussion

Trusted Director of Marketing

I have the fractional marketing director expertise you’re missing.

LET’S TALK

5%

MBR

is the ratio most SMBs use when determining marketing spend vs. revenue

Source: BDC Canada

67%

of B2B buyers

prefer to research online alone and not talk to a seller at all

Source: Forrester

60-70%

of product launches

fail, according to most studies of product launch success

Source: B2B Marketing

74%

of B2B marketers

agree that influencer marketing improves customer experience with the brand

Source: Forbes

41%

of B2B buyers

consume 3 to 5 pieces of content before engaging with a sales rep

Source: DemandGen

97%

of companies

who blog get 97% more links to their websites

Source: Optimonster